Dr. Elmo Celebrates 25 years of Grandma Got Run Over By A Reindeer Dr. Elmo's allotted fifteen minutes of fame should have run out 25 years ago when his song, Grandma Got Run Over by a Reindeer, received its first radio play in 1979. But unlike disco, 8-tracks and platform shoes, Dr. Elmo's cheerfully subversive holiday song is still popular - 10-million-copies-sold popular--and it has long-since replaced Bing Crosby's White Christmas as America's most requested Christmas song. A sociologist might suggest that Grandma Got Run Over by a Reindeer was the beginning of a sea change in American culture, presaging a cultural transition from The Ed Sullivan Show to Seinfeld. After all, Bing Crosby's Christmas carol is a nostalgic America icon suitable for a Norman Rockwell Saturday Evening Post cover, while Grandma Got Run Over by a Reindeer is a completely wacky tale right out of Mad Magazine. But it would be wrong to go on at length about these cultural implications, because this is a publicity release, not a doctoral thesis. The point here, obviously, isn't to wax profound, but to urge you to have your people call Dr. Elmo's people (he has two) to arrange a personal or telephone interview. And in that spirit, flip the page to see the Top 10 Reasons to Interview Dr. Elmo. To contact Dr. Elmo- Nancy or Pam at 415-897-7797 e-mail- DocElmo(atsign)msn.com He's a real doctor. Although he won't be able to give you Botox injections, Dr. Elmo Shropshire is a licensed veterinarian who can give you free advise about the health of your dog, cat, horse, or gerbil. Speaking of horses, Dr. Elmo used to be the track veterinarian at New York's famous Belmont, Saratoga and Aqueduct racetracks. The son of a well-known jockey and trainer, Dr. Elmo has great tales from the track as well as the best possible betting strategy--don't! Dr. Elmo lives in Marin County, California, home to dozens of famous musicians and groups, including Santana, Bonnie Raitt, the Dead and Elvis (although the King doesn't actually live in Marin County, he was recently sighted gobbling Krispy Kremes outside the Mill Valley Market), so he can give you the inside scoop the lifestyles of Marin's rich and famous musicians. Because Dr. Elmo is a talented age-group runner who regularly competes in road and trail races, he hasn't super-sized himself in the past quarter century. He will neither break your chair nor bore you with stories about running (unless you are a runner who wants to trade a little 5K-10K talk). Dr. Elmo has released a new album with BMG, so he can give you advice on how to get your music career back on track without having to face insults from the American Idol crew. The animated movie Grandma Got Run Over by a Reindeer aired in prime time in 2003 on WB Network, Cartoon Network and CTV. Dr. Elmo wrote the story and the songs, and narrated and voiced the role of Grandpa. So Dr. Elmo can give you advice about selling your screenplay. This may sound ridiculous, but Dr. Elmo is a great guy. The antithesis of a sullen, self-absorbed and monosyllabic interviewee, Dr. Elmo is an ebullient, humorous storyteller. His contagious enthusiasm and good cheer will improve the mood of you and your readers. Dr. Elmo is a talented bluegrass musician and songwriter, equally at home on the banjo or the guitar. He doesn't need a recording studio or a band to make his songs come to life. And if you happen to think that Grandma Got Run Over by a Reindeer is a little twisted, just ask him to sing Betty Ford Clinic or Dr. Kevorkian. If you have a kid who is at all typical, he or she already loves Grandma Got Run Over by a Reindeer (a Parenting Magazine poll in 1995 listed the song as the number one thing that children love about the holidays). So you can please your kid by writing about Dr. Elmo. If you want to really shock your readers, write about Dr. Elmo's newest holiday song, Christmas All Across the U.S.A. Featured on Dr. Elmo's newest BMG release, Grandma Got Run Over by a Reindeer 25th Anniversary, this new song is full of love and Christmas spirit, harkening back to the nostalgic ideals of White Christmas. Juxtaposed to Grandma, that's shocking!
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