If rock n' roll was the revolutionary voice of 60's counter-culture youth, rap can safely be given the same honors for black teenagers in the 80's and 90's. By creating a sound that not everyone could understand and identify with, rappers raised a rallying flag for young, disenfranchised African Americans in poor neighborhoods. They let them know that they were not isolated and exhorted them to take a stand against prejudice and institutionalized racism. Rap's origins date back to the old school days of New York in the late 70's, when dance club DJ's invented breakbeats by cutting up the lengthy drum breaks from contemporary funk and disco records. First the DJ's would speak over the music, encouraging the dancers to party harder or would talk trash about rival DJ’s. It wasn't until Grandmaster Flash and The Furious Five released their classic cut "The Message" that rap got socially conscious. The band also made a point of dressing outlandishly, wearing leather jackets like punk rockers and adorning themselves with tribal African jewelry. Once MC’s realized it could be used as a political tool, rap exploded in what is commonly known as hip hop's golden age. From 1985 to 1993, rap was the most vital musical genre around, with artists like Run DMC, Public Enemy , KRS-1 , The Beastie Boys and Eric B. & Rakim all putting their own stamp on the style, trying out different rhyme formats or laying down new beats. But many rappers came from tough inner city neighborhoods and gang life and street crime became inextricably tied to the music. Rap got darker during the 90's, with violent, dissonant gangsta rap from Ice T and Wu Tang Clan and hedonistic g-funk from Notorious B.I.G. and Snoop Dogg suddenly ruling the industry. But the Death Row/ Bad Boy “East Vs. West” feud led to the deaths of Tupac and Biggie and led to a universal call for peace. Today, rap is primarily centered around bling culture and slickly produced club friendly dance jams by artists like 50 Cent, T-Pain and manic dirty south crunk king Lil Jon.